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The True Cost of Poor Sales Prospecting
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How much does poor sales prospecting cost your organization every day?
Many sales teams have turned to marketing leads, automated nurturing, and channel partners as a means to address sales challenges. However an overreliance on marketing and the channel can be a dangerous thing. Though well intentioned, these corporate initiatives are ruining your sales team.
In this free research paper by Steve Richard, you will learn the three true costs of poor prospecting:
Direct Cost of Sales Rep Time
Investments in Marketing
Lost Revenue
You'll also receive a
poor prospecting calculator
that will help you understand how much this problem is costing your business.
About the Author
Steve Richard | Co-Founder & Chief Content Officer
Steve has been featured in The Harvard Business Review, The Washington Business Journal, The Washington Post, CNN/Money, and is a CNBC guest contributor. Outside of work, Steve volunteers for
Columbia Lighthouse for the Blind and enjoys scuba diving, skiing, running, and time with his growing family.
Read more about Steve